How We Work

At The Land of Now, we make choices every day with care for people, animals, and the environment. You can see that reflected in our programs, the meals, and the cleaning, and you can experience it in the way we treat one another.

Did you know that our extensive and varied kitchen offers plant-based menus, Fairtrade coffee, and many of our products are organic? And that we cook with a low-waste approach? For cleaning, we use Greenspeed, which carries the EU Ecolabel and the Cradle to Cradle certification. Every day, we reassess whether the choices we make are still making a positive contribution.

That’s what we stand for.

‘How we do that?’
Simply by doing it.

Sustainable and mostly organic catering and food and retreat center and training location in the Netherlands The Land of Now
Care for people

What guests remember most about their stay here isn’t any one thing we do, but how it makes them feel. Although we do everything we can to make this place magically beautiful, comfortable, and inspiring, what matters most to us is giving you our full attention and listening to you unconditionally, while giving you all the space you need to be yourself.

That same attention applies to the people who work here. We believe it’s important that everyone who works with us feels at home, experiences or builds trust, and is given the space to grow. And above all, that everyone enjoys what they do, based on who they are. After all, a place where guests feel good starts with the people who work there.

Sustainability at retreat location and training venue in the Netherlands The Land of Now

Cleaning at The Land of Now

At The Land of Now, we use a professional cleaning line from Greenspeed that is certified with the EU Ecolabel and Cradle to Cradle.

The products we use are highly concentrated, which means less packaging and waste are required. Our materials are also designed to deliver optimal results while minimizing the impact on the environment and people.

Our team has received special training on how to work with these tools and materials.

Cleaning products

The cleaning products on The Land of Now carry the Cradle to Cradle seal of approval and the EU eco-label.

Cradle to cradle - ecological cleaning
EU Ecolabel

Sustainable and mostly organic catering and food and retreat center and training location in the Netherlands The Land of Now
Nutrition of ‘now’

Our restaurant kitchen, The Taste of Now, brings together an inspiring vision of food, flavor, and ethics. We work with fresh, high-quality ingredients, many of which are organic. Vegetables take center stage in a refined palette of flavors, where we inspire you with surprising dishes.
Good for you. Great for the world.

In addition, the products in our retreat boutique are mostly organic, fair trade, and/or vegan. From lotion to T-shirts.

Vegan Friendly Label

Ecological and socially responsible business
Climate Control on The Land of Now

We also strive to make positive choices when it comes to climate control.

A heat recovery system has been installed in the main hall to ensure a healthy indoor climate and proper ventilation, with heat from the exhaust air being reused to save energy. The heating in the downstairs rooms is controlled separately for each room via a climate control program.

Sustainable beds in hotel room of retreat center and training location with overnight stay in the Netherlands The Land of NowComfortable and Luxurious Sleep at The Land of Now

All of our box springs, mattresses, comforters, and pillows meet the Green Key standard and are manufactured with a focus on the environment and health, as certified by independent certification bodies. We’re happy to offer you a sustainable, comfortable experience and hope to inspire you.

After a long search, we found beautiful, 4/5-star hotel-quality beds that ensure a good night’s sleep while minimizing the impact on both the environment and our guests’ health.

The focal points for a Green Key mattress and box spring are:

  • Environmentally conscious work from start to finish. So also in the factory.
  • certificates from:
    • Der Blaue Engel: strict German environmental testing
    • LGA foam certification: foam produced without CO₂ propellant and without harmful substances
    • ISO 9001: International Quality Certification
    • Textiel vertrauen and Oko test: two German certifications for the textile raw materials used

The mattress you sleep on has an LLQ cold foam core. No harmful substances are used in the manufacture of the mattress or the box spring. Every component undergoes inspection: from the water-based bonding techniques and the CO₂-free foam process to the screws and the wood.

The quilts and pillows

The ECO comforters and pillows are made with recycled PET filling (rPET), which creates a voluminous, resilient, and hypoallergenic comforter. The cover is made of soft, 100% organic and Fairtrade cotton that meets the strict requirements of the Global Organic Textile Standard (GOTS). Fair, pure, and clean. By combining organic Fairtrade cotton with recycled PET filling, we take into account both the environmental and social aspects—as well as the stability of small-scale producers.

Sustainable location lime-free water
Lime-free water
on The Land of Now

Lime-free water flows from all the faucets at The Land of Now. The water is softened by a water softener in our basement.

The benefits of limescale-free water: you’ll no longer have to deal with limescale buildup (and existing limescale will disappear!), you’ll need fewer and less harsh cleaning products, and your appliances will wear out more slowly.

You’ll probably notice it yourself by how much shampoo you need—with soft water, you’ll need much less. Plus, your skin will feel softer and less dry.

“How much are you taking, and what are you bringing?”