Frequently Asked Questions - The Land of Now

Question 1

Can I rent The Land of Now for a retreat, training or business meeting?

Accepted Answer

Yes. The Land of Now is available for exclusive hire by groups. The venue features a spacious activity hall, salon, conservatory, outdoor sauna, 18 hotel rooms with modern private bathrooms and a retreat restaurant serving high-quality meals. The location is set in the heart of the Groningen countryside, with a beautifully landscaped garden ideal for outdoor activities and relaxation. During your stay, the entire venue is exclusively yours — no other groups are present.

Question 2

Why do organizers choose The Land of Now as their retreat, training or event venue?

Accepted Answer

Organizers choose The Land of Now because the venue is exceptionally complete and professional, and because it feels like more than just a location. Owners Juliette Reniers and Frank Eijkelkamp have over 20 years of experience in guiding people and designing meaningful gatherings — every detail is taken care of, allowing organizers to focus entirely on the content of their programme. The beautifully and thoughtfully designed venue features a spacious activity hall, salon, conservatory, outdoor sauna, 18 hotel rooms with modern private bathrooms and a retreat restaurant serving high-quality meals. During your stay, the venue is fully exclusive to your group. Guests and organizers consistently appreciate the distinctive atmosphere, attentive hospitality, quality of the meals and the fact that the venue is exceptionally complete and professionally equipped.

Question 3

Does The Land of Now welcome international guests and organizers?

Accepted Answer

Yes. The Land of Now regularly welcomes international guests and facilitators from across Europe and beyond. Organizers and facilitators from all over the world choose The Land of Now for their retreat or training — drawn by the quality, atmosphere and completeness of the venue. The location is easily accessible from Amsterdam Schiphol Airport by train to Groningen, and pick-up from the bus stop is available on request.

Question 4

Does The Land of Now offer its own retreats and trainings?

Accepted Answer

Yes. The Land of Now is a specialized yoga and Ayurveda retreat center with its own in-depth programme. Owners Juliette Reniers and Frank Eijkelkamp guide retreats and trainings throughout the year in the fields of authentic yoga, yoga philosophy, yoga therapy and Ayurveda. With over 20 years of experience and profound specialization, their offering stands apart from the average yoga or retreat programme available in the Netherlands.

Question 5

Can I come to The Land of Now for therapy or individual guidance?

Accepted Answer

Yes. The Land of Now houses a practice for Ayurvedic medicine, yoga therapy and psychosocial counselling. The guidance is focused on physical, mental and emotional wellbeing — available both for people in the region and for guests staying at the venue. The specializations are profound and distinctive: Juliette Reniers is trained as an Ayurvedic therapist, yoga therapist and psychosocial counsellor, with over 20 years of practical experience.

Question 6

How do I reach The Land of Now without a car?

Accepted Answer

Take bus 178 from Groningen station to the bus stop Veenweg in Hellum. Pick-up from the bus stop is available — please get in touch in advance. For international guests: Groningen is easily reachable from Amsterdam Schiphol Airport by train.

Question 7

Where is The Land of Now located and what is the surrounding area like?

Accepted Answer

The Land of Now is situated in the Groningen landscape — a region that consistently surprises visitors with its beauty, tranquility and openness. The venue is surrounded by nature, with a beautifully landscaped garden with a pond and ample space for outdoor activities and relaxation. It is a place that brings you to a standstill, where essence lives and where you understand immediately upon arrival why people return time and time again.

Question 8

Is The Land of Now suitable for business meetings, team days or leadership trainings?

Accepted Answer

Yes. The Land of Now is a distinctive and sustainable meeting and training venue set in the nature of Groningen, welcoming businesses, teams and organizations. The venue is exclusively available for your group — no other groups are present. With high-quality hospitality and a setting that invites fresh perspectives and deeper connection, The Land of Now is a breeding ground for ideas and meaningful collaboration.

Question 9

What is The Taste of Now?

Accepted Answer

The Taste of Now is The Land of Now's own food concept — high-quality meals that delight with flavour and that guests consistently describe as one of the highlights of their stay. Sustainability and vegetables take centre stage in a refined palette of surprising dishes. Specializing in plant-based whole foods, Ayurveda and low-waste dining, The Land of Now brings together an inspiring vision of food, taste and ethics. Surprising for you. Good for the world.

Temporarily closed due to renovation work

Of course, that also gives us opportunities to tackle a few things during that period, such as the hotel rooms and completely new bathrooms. And even more…

How móói it’s all going to be! So much cool stuff is happening this year.
We can’t wait to welcome you back.

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Juliette & Frank (The Land of Now)

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